Allegiant Air

From America's favourite small cities to world-class destinations, Allegiant makes leisure travel affordable and convenient.

The primary objective of this project was to perform a lite refresh of the public website taking initial steps towards a mobile/tablet friendly site by updating the overall layout of the site template and main navigation, as well as focusing on Allegiant’s deals, packages & promotions.

View Website

Role

- Led Interaction Design solutions for a responsive web product.

- Worked with a Development Team (Romania) and Product Team (Vegas, USA).

- Presented creative work internally up to C level.

- Planned and facilitated co-design modelling workshops.

- Generated design concepts, defined application maps, created wireframes and navigation models.

- Defined process flows, personas, storyboards and user journeys / scenarios.

UX Review

Landing Page (2015)

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Layout and structure

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Landing Page - New Layout options

Layout 01

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Layout 02

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Layout 03

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Layout 04

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Navigation Menu

Desktop Navigation

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Responsive Navigation and Logo

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New - Home Landing Experience

Desktop View

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Tablet View

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SmartPhone View

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Select new date

Calendar action

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More documentation could be provide on request. Just send me amessage