Euro Finals by Betfair

Engage football focused bettors during Euro 2012 so that they bet with Betfair during the tournament

Challenged by the Product Team to conceptualise and create a dedicated product end-to-end for the Euro 2012. Having the engine and structure of the Exchange app was just a start. This particular sort and big event like the Euro was the perfect place to test and implement some features like, Geo fencing, cross selling, social media integration and event news. The entire product was built internally and delivered with great success. After validating the traction of the new tested features the next step was to implement on the Betfair Exchange App.

Role

- Led the User Experience for iPhone.

- Presented creative work internally up to C level.

- Created vision documents and helped define the product roadmap.

- Generated design concepts, facilitated whiteboard sessions and wireframes.

- Produced interaction specifications.

- Ensured the quality of UX output throughout the product.

Application Map

Euro Finals by Betfair v1.0

Overview

Wireframes

Modules and Sections

Visuals

Loading Screen

Menu, In Play and News Area

Teams, Team Profile and Results