Betfair Exchange

Betfair Group plc is the world's largest Internet betting exchange.

My role as a Senior Mobile User Experience Designer in this product portfolio was to develop design concepts, document IA and present creative solutions, across different Mobile Operating Systems, from native to Web Apps, helping to deliver a better mobile betting experience.

Role

- Led the User Experience for iPhone and Android.

- Mentored the Design Team members/graduate interns.

- Presented creative work internally.

- Created vision documents and helped define the product roadmap.

- Generated design concepts, facilitated whiteboard sessions, created wireframes and interaction models.

- Produced interaction specifications.

- Ensured the quality of UX output throughout the product lifecycle.

Join Betfair - Registration

Two Steps Registration - Mobile Web

Header examples

Error message and validation

Visuals

Join Betfair - Registration - WebView

Betfair

iPhone App v1.2 - List View

iPhone App v1.3 - Football, Sports Menu and Horse Racing

iPhone App v1.5 - Football, Sports Menu and Multiples

Event Section - Before and After